It seems like most companies serving the Ecommerce industry are promising strong B2B Ecommerce solutions. And it’s easy to understand why – the market opportunity is large, and younger generations are pushing for it. But the reality is many solutions are only giving lip service to it. How can you tell the difference?
We think it’s pretty easy to do so with four simple questions. These questions reveal what each company makes its primary focus. With that information, you can make the best choices for your business.
4 Questions to Find the Best B2B Ecommerce Solutions
- Is the core B2B functionality built in house?
- How complete are the capabilities that they offer?
- Is their primary focus B2B Ecommerce or not?
- How long have they focused on B2B capabilities?
Let’s look at each question, and why it’s important to ask them.
1. Is the core B2B functionality built in house?
Some providers offer B2B capabilities through third-party add-ons or modules instead of having an Ecommerce setup with B2B capabilities at its core. This introduces unnecessary limitations because it’s shoehorning a B2B system onto a workflow best leveraged by B2C businesses.
Find a provider that truly puts B2B transactions front and center. They are positioned to understand your pain points better than those who have other audiences at their core.
2. How complete are the capabilities that they offer?
Many B2B solutions offer a small subset of the features many businesses need to thrive. Why let their limited feature set hamper your growth? Instead, find solutions that are more complete and can support future growth.
Your business has needs today, but as it grows it will have more needs tomorrow. You can evaluate which aspects of B2B Ecommerce are most important through our free checklist.
3. Is their primary focus B2B Ecommerce or not?
What are they primarily selling? Inventory software? Customer relationship management? Vertical-specific solutions? It’s become the du jour mode to offer B2B Ecommerce as a bonus feature to a platform. But that usually means it’s highly limited.
If your core business is as a wholesaler, distributor or brand, why sell yourself short? Bet on your future with a complete solution.
4. How long have they focused on B2B capabilities?
Many of the solutions that have bolted on B2B Ecommerce did so relatively recently. This means they’re still getting to know what people want or need. But some companies, like Zoey, have been doing this for a long time.
Businesses use software like B2B Ecommerce for years. They rely on them, work through challenges with them, and build entire operations on them. So pick a product that has the backing of an experienced team.
Talk to Zoey and learn about our B2B Ecommerce Solutions
Our Zoey Web, App and Admin work together to offer a complete suite for your entire team. Click the button below to schedule a conversation with our team! We’ll help you with your next steps to grow your business through online technology.
