If you select the right platform, you can manage both B2B and B2C sales on a single solution. For instance, with Zoey, you can have a public-facing website that shows the direct-to-consumer pricing, while allowing your wholesale customers to login and see their own preferred pricing. Even better, you can modify the presentation for wholesale customers vs. retail customers, ensuring each has an optimal shopping experience for their type of purchases. B2C purchasers tend to shop, while B2B purchasers tend to buy, and Zoey can provide each group with an appropriate experience.

B2B Ecommerce solutions like Zoey will provide a variety of helpful data to ensure you can evaluate the success of your efforts. You can see sales by customer, for example, being able to review things like order frequency and average order size. This can help confirm whether marketing initiatives are driving the right buyers to the store, and are able to keep them coming back.

If buyers can place their own orders, and salespeople can avoid processing orders later by placing them in real time, it can unlock time for recruiting more businesses and increasing purchase frequency of existing customers. For marketers, this allows you to focus on new customer acquisition, knowing your sales team will be able to better backstop those efforts and ensure new buyers have a better experience with more attention. It also helps backstop remarketing efforts by ensuring buyers can jump right in and place their own orders.

Many marketing tools require the use of javascript or tracking pixels to measure things like click throughs and conversions to see how campaigns are performing. Zoey allows for easy embedding of pixels and javascript snippets within its Visual Design Editor, which provides spaces for pasting in the code snippets required to accurately track campaigns. You can even designate which pages such snippets are present, to avoid having too many code snippets on pages that don’t need them.

Your potential customers are likely searching for products. A public website can provide search engine optimized content by making your product information, such as images and descriptions, available. It can also allow your prospective buyers to browse your catalog before registering, which can help draw in new business.

Technology can replace existing methods of capturing orders, and in some cases facilitate orders taken in non-ideal ways through technology today. Instead of manually receiving orders by phone, email, pen and paper while in person, you can use a B2B Ecommerce platform built for your warehouse to thrive online. You can connect Ecommerce to other key systems, especially if you’re managing a more complex business setup. If you have fulfillment partners or a warehouse, they can be linked in as well, allowing a seamless flow from order placement to fulfillment to invoice management/payment.

Shopify is a popular Ecommerce platform, built primarily to support B2C use cases. Its app ecosystem allows for extending the platform in a variety of ways. That said, relying on a platform built for a different use case means more frequent frustrations and limitations that can constrain a business. A B2B-focused Ecommerce platform can help not just take pressure off of Ecommerce managers, but many other roles that can benefit from such an approach, such as marketing, sales and fulfillment.