Stores with more complicated catalogs tend to rely on a powerful search capability to help buyers find what they’re looking for. Zoey offers a faceted search capability, which allows not only the standard fuzzy searching for misspellings, but the use of attribute data to further filter down the options to exactly what a buyer is looking for.

Store owners can control which attributes are leveraged for search and which are not. Merchants can build out attribute data for the sole use of search to help make products more easily found.