If you’re familiar with Zoey, you know one of our unique traits is that we are very flexible when it comes to international sales. With deep support for multi-language and multi-currency stores, it’s easy to reach a broader audience. But you also need to make sure that you select payment providers that can support you when you move to sell in other countries.
It’s this no-compromise approach to serving the needs of international sellers that has us so excited about our new partnership with Braintree. If you’re unfamiliar with the company, Braintree is owned by PayPal and one of the world’s most popular payment gateways.
Let’s take a look at some of the features that separate Braintree from other payment gateways:
Global Reach
By giving you access to over 130 different presentment currencies, Braintree makes it very easy to deliver a seamless, contextual buying experience to shoppers almost anywhere in the world.
Straightforward Pricing
Braintree offers a simple 2.9% + $.30 fee for most transactions. Perhaps most interesting to international sellers, Braintree does not charge any foreign exchange or cross-border fees.
Accept Alternative Payment Methods
Depending on the country from which your business operates, you can also accept payments through a variety of alternative payment methods like PayPal and Apple Pay.
In-Context PayPal Integration
As a PayPal company, Braintree makes it easy to add PayPal as a payment method on your site and manage PayPal transactions from your Braintree Control Panel. And unlike the basic PayPal Express support that Zoey offers, Braintree’s PayPal integration doesn’t take you away from the checkout page, reducing the time to a completed sale.
Hosted Fields
Instead of using credit card fields hosted on Zoey’s servers, this feature allows you to use credit card fields hosted on Braintree’s servers. This helps to ensure PCI compliance and enhances the overall security of your checkout, while maintaining a frictionless checkout experience.
Built-In Fraud Detection
Every Braintree account includes both basic and advanced fraud detection tools. Basic tools include:
- AVS: matches the inputted address against the bank’s records
- CVV: validates the verification number associated with the credit card
- Risk Threshold: allows you to set up triggers and rules around velocity checks
Advanced fraud detection tools include:
- Kount Integration: Kount is a leading fraud detection service that uses hundreds of fraud detection tests to ensure the validity of a transaction
By now you can see why we’re so excited about this partnership — Braintree offers a variety of great features to simplify, scale and secure payment processing for any size business. If you’re an international seller, or aspire to be someday, it’s hard to go wrong with Braintree as your payment gateway.
If you’d like to learn more about Braintree, please visit: https://www.braintreepayments.com/
If you have questions about setting up Braintree with Zoey, just click here and fill out the form that loads. A member of our team will reach out with an answer.
