70%
SALES GROWTH ON ZOEY VS. THE PREVIOUS YEAR
43%
LESS TIME SPENT ON EACH ORDER THANKS TO ZOEY
37%
INCREASE IN SELF-SERVICE CUSTOMER ORDERING
The Challenge:
Milkhouse Candle sought a B2B solution that could ensure quick sales interactions for their B2B customers so they can get back to other tasks and not worry about their orders. When previous solution Handshake proved too problematic, they re-evaluated Zoey for their B2B needs, having used Zoey for years already for their B2C customers.
What They Like About Zoey:
- Zoey support is genuine, human-driven (not canned responses) and quicker than other solutions they’ve used.
- Zoey takes customer feedback in, including feature requests and evolves with customer needs. They show they care by reaching out regularly and asking questions about how things are going, not just resolving the issue at hand.
- The self service Web portal has contributed to a growth in orders placed without customer service intervention.
- The combination of Zoey App and Zoey Admin makes it easier for the internal team to create and manage orders in a variety of scenarios.
- Zoey evolves quickly to adapt to the changing landscape of B2B commerce, offering a growing array of services for B2B businesses and their customers.
Bringing Everything Together:
After the launch of Zoey’s iOS app in mid-2020, Sparrow said the time was right to see if a permanent cutover back to Zoey for B2B made sense.
“Handshake had a mid-year payment coming up. A new commitment for six months of Handshake. The goal was to know well enough before that if Zoey can do what we need to do. If not, we’ll stay on Handshake. I made it very clear I don’t want to. We got things dialed in, and made the official launch back on Zoey.
“Zoey orders are coming in nice, set with our case packs, set with our shipping rules. These are all difficult on the Handshake side of things. On Handshake we couldn’t log in as a customer and get the order placed, you guys have that.
“We’ve been doing this for less than two months on the Zoey side, to get to what took a year on Handshake to get it launched and six months more to try and iron out issues. I love what you’re doing.”
To learn how Zoey can help you, request a customized walkthrough with our team!
To learn more about how Milkhouse Candle has leveraged Zoey to manage both B2B and B2C orders, and a sales app to speed up sales rep-supported order placement, download the full case study:
