The CRM’s Sales Flow feature provides a clearly defined process for managing Opportunities and Leads created from webform submissions or by your sales representatives in the field. Each Opportunity or Lead follows a pre-defined workflow, beginning with a sales rep assignment, working and qualification, and progressing to closing and winning. After the lead is marked as “won,” you can send invitation emails to the contacts associated with the Account, inviting them to set up their passwords and log in to the customer portal.

If an opportunity or lead is deemed unqualified or lost at any point, you’ll be prompted to provide a reason, which will be added as an internal note.