We just wrapped up an incredible few days at Coffee Fest NYC at the Javits Center, and we wanted to take a moment to say thank you to the amazing organizers, exhibitors, and attendees who made the event such a success. This was our third year attending and our first time presenting, and the energy, passion, and innovation we saw from the coffee community was nothing short of inspiring.
From roasters and importers to equipment distributors and café chains, we met an incredible range of B2B wholesale businesses working hard to build better systems, streamline operations, and grow stronger relationships with their customers. These are exactly the kinds of businesses Zoey was built for, and it was an honor to show how we’re helping others like them solve big challenges every day.
Our Favorite Part? The Conversations.
Coffee Fest gave us the opportunity to connect directly with business owners, sales reps, operations teams, and founders who live and breathe the world of B2B. Whether it was chatting about streamlining customer reorders, handling contract pricing, or getting paid faster, we heard a common theme:
Wholesale is getting more complex — and the old tools just aren’t cutting it anymore.
We were proud to show how Zoey is helping B2B businesses in the coffee industry (and beyond) modernize their sales workflows, eliminate manual entry, and offer their customers a better digital experience — without having to overhaul everything behind the scenes.
Key Takeaways from Coffee Fest NYC
Here are a few standout insights from our time at the show:
1. The Need for B2B-Specific Tools Is Stronger Than Ever
Many businesses we spoke with are still using tools built for B2C eCommerce or cobbled-together spreadsheets. They’re looking for purpose-built solutions that understand the realities of B2B: multiple buyer contacts, contract pricing, freight shipping, purchase orders, and more.
2. Sales Teams Want to Sell, Not Enter Data
We talked to a lot of people whose sales reps are stuck retyping orders from emails or texts into their ERP system. Zoey’s mobile app for reps got a lot of attention because it lets reps submit clean, verified sales orders in seconds — freeing them up to focus on growing relationships.
3. There’s a Huge Opportunity in Self-Serve Ordering
Many coffee businesses want to empower their customers to place reorders themselves, track shipments, and pay invoices online — but their current systems don’t support it. Zoey’s customer portal resonated because it lets businesses offer a seamless self-service experience without sacrificing control.
Until Next Time
If you stopped by our booth or attended our session — thank you again! We loved connecting with so many smart, driven people who are passionate about both coffee and great operations.
If you didn’t get a chance to chat with us but want to learn more, we’d love to connect. Whether you’re a roaster, distributor, or equipment supplier, Zoey can help you bring your B2B sales process into the modern era — without losing what makes your business special.
📅 Let’s keep the conversation going — schedule a demo or reach out to us anytime.
☕ Here’s to strong coffee and stronger businesses. See you next year, Coffee Fest NYC!
