Sales & Marketing
Looking to grow your sales? These sales and marketing tips will provide ideas on how you can reach more buyers and increase purchases.
5 Ways B2B Businesses Can Boost Ecommerce Sales for Mother’s Day
Mother’s Day is an excellent opportunity for B2B businesses to show their support for mothers while...
Read More »What is Programmatic Advertising in Ecommerce?
For most of its existence, advertising has been a labor-intensive and relationship-based industry, where parties were...
Read More »An Introduction to Cohort Analysis for Ecommerce Businesses
Don’t worry, the term “cohort analysis” sounds a lot more buzzwordy and intimidating than the concept...
Read More »Ecommerce Affiliate Marketing: An Important Tool
Ecommerce affiliate marketing is a growing marketing strategy. Current estimates place total global revenue from...
Read More »12 Ways to Generate Ecommerce Leads
Your B2B enterprise doesn’t fly without sales, and those sales don’t happen without leads that are...
Read More »A Guide to B2B Ecommerce Customer Segmentation
An important aspect of many Ecommerce businesses, but particularly B2B Ecommerce, is the leveraging of customer...
Read More »eBooks, Product Guides and Beyond: 7 Ecommerce-Specific Content Types to Support Customers
If online content is a food pyramid, your Ecommerce customers need a more balanced diet than...
Read More »9 Effective B2B Ecommerce Email Marketing Tips to Nurture Customers
In 2021, the digital marketers at Constant Contact estimated that each dollar spent on email marketing...
Read More »Understanding Purchase Frequency Data and Its Advantages for B2B Ecommerce
One of the key customer-retention metrics for any B2B company or Ecommerce retailer to track is...
Read More »Why B2B Brands Should Care About Average Order Value
For B2B brands, having a wide variety of concrete performance metrics is an essential tool for...
Read More »Understanding the Three Pillars of Sustainability for Green Ecommerce
Being sustainable in products and processes in the B2B Ecommerce space helps support the health of...
Read More »Ecommerce Trade Shows: 9 Tips for Success
Trade shows can be exciting and profitable opportunities for your company to connect with new customers...
Read More »Promotional Marketing 101: How To Use Promotions and Coupons
Everyone loves a good deal. It lets the consumer feel likes they are getting the best...
Read More »6 Tips For Writing More Effective Abandoned Cart Emails
Cart abandonment is a serious issue that online retailers face on a regular basis. There are...
Read More »4 Reasons Why You Need To Start Building an Email List Now
If you own and operate an online business, then building an email list needs to be...
Read More »Everything You’re Missing by Not Using Live Chat on Your Site
Does your company offer live chat on your website? If the answer is no, then it’s...
Read More »5 Customer Loyalty Program Ideas for Your B2B Ecommerce Store
Once you recruit a customer, it’s more cost effective to keep that customer coming back over...
Read More »5 SEO Tips To Elevate Your Online Store Visibility
Search engine optimization (SEO) is a critical issue for any online store. Whether you’re new to...
Read More »SEO for Ecommerce: An Introduction to Keyword Research
For an Ecommerce business to succeed, you need to think about how you’ll gain attention and...
Read More »Ecommerce Social Media for B2B: How To Get Started
If you’re selling B2B or wholesale online, you should have an Ecommerce social media strategy activated....
Read More »What Is the Buyer’s Journey and Why Is It Important?
We’d all love for customers to just find our websites and make snap purchases. The reality...
Read More »How to Maximize Customer Reviews and Get More Out of Them
There’s no way for a business today to avoid the impact that customer reviews can have...
Read More »8 Types of Content Marketing Your Online Store Needs
Once you’ve established an online store, the real work begins. Now you’ve got to drive awareness,...
Read More »The Psychology of Selling: 7 Strategies to Increase Sales
If you want to crack the code of how to increase online sales, you need to...
Read More »Customers Will Tell You Whether a Solution Can Truly Support You
When it comes to a given software solution, the opinion and feedback of its own customers...
Read More »Secrets of the Visual Design Editor: Design Controls
Zoey’s Visual Design Editor has many facets to it, as we’ve shared in previous segments about...
Read More »Secrets of the Visual Design Editor: Marketing Tools
In a previous blog post, we launched our series of posts on Secrets of the Visual...
Read More »Secrets of Zoey’s Visual Design Editor, Part I
Zoey’s Visual Design Editor has long been one of our more unique offerings, combining the ease...
Read More »15 Marketing Tips to Make the Most of the Holiday Season
The holiday season is almost here. For retailers around the world, it’s make it or break...
Read More »5 Quick Tips for Squeezing More Value From Your Email List
Email is hands down the most valuable marketing channel Ecommerce businesses have for connecting with current...
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